Environmental branding campaigns can be as simple as a logo in vinyl lettering on a wall in the lobby or as complex as a branded sculpture with video monitors scrolling through stories about your brand.
Effective design branding should reflect the color palette, feel and culture of your brand for a cohesive identity, one where employees are advocates and clients feel welcome.
Environmental branding can cover a wide range of services, but the main areas of impact are Office Features, Themed Spaces, Art Installations, Store Displays, and Exterior Branding.
Different approaches for different industries
It’s easy to assume that environmental branding is only applicable to the corporate, white-collar world of office work, but this isn’t the case at all. While offices can offer a particularly bountiful ‘blank canvas’, environmental branding can work in almost any environment.
Restaurants, hotels, and other hospitality businesses can all adopt the visual motifs of their branding (such as artwork, color schemes, and patterns) into the physical environment of their spaces. This presents customers with an immersive and authentic experience that pulls not simply upon the services or products of an organization, but its identity, too. The same can apply in the world of retail, with shops and storefronts unifying their aesthetics and design under a common brand banner. Environmental branding campaigns can be as simple as a logo in vinyl lettering on a wall in the lobby or as complex as a branded sculpture with video monitors scrolling through stories about your brand.
Contact us and we’ll help your business gain an edge over competitors while inspiring your employees with powerful environmental branding.