Unified and powerful branding is the first step in a successful product or service. Environmental branding is the process of designing a three-dimensional space that reflects your company identity. It offers a powerful way to enliven employees and introduce visitors, clients and prospects to your brand’s unique culture —an important accomplishment considering consumers form their brand impressions in a fraction of a second. Above are examples of how PepsiCo uses environmental branding as one of the touch points of its people-centric design philosophy.
While it is proven that environmental branding has a positive impact, less than 60% of workplaces take advantage of branded environments. And, more importantly, only 50% of companies design with branding in mind.
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