ENVIRONMENTAL BRANDING

It’s easy to assume that environmental branding is only applicable to the corporate, white-collar world of office work, but this isn’t the case at all. While offices can offer a particularly bountiful ‘blank canvas’, environmental branding can work in almost any environment.

Restaurants, hotels, and other hospitality businesses can all adopt the visual motifs of their branding (such as artwork, color schemes, and patterns) into the physical environment of their spaces.  This presents customers with  an  immersive and authentic  experience  that pulls  not  simply upon the services or  products  of  an organization, but its identity, too. The same can apply in the world of retail, with shops and storefronts unifying their aesthetics and design under a common brand banner.   Environmental branding campaigns can be as simple as a logo in vinyl lettering on a wall in the lobby or as complex as a branded sculpture with video monitors scrolling through stories about your brand.

Wayfinding is just one aspect of environmental branding that is essential for a pleasurable and productive work experience. Appropriate wayfinding will assist you in eliminating negative experiences for your clients and new employees — a good step in helping you build a working relationship with them. Effective wayfinding implements identifiable markers like clear visual maps or color-coded pathways to save your team precious time that would've been spent figuring how to get from point A to point B.